Pontiac was an American automobile brand that was established in 1926 as a companion make for General Motors' Oakland until the last Pontiac badged cars were built in December 2009.
The Pontiac cars overtook its Oakland parent in popularity and supplanted the Oakland brand entirely by 1933. Pontiac became a companion make for Chevrolet. Pontiac was sold in the United States, Canada, and Mexico by General Motors (GM). Pontiac was marketed as the performance division of General Motors for many years, specializing in mainstream vehicles. Pontiac was relatively more popular in Canada, where for much of its history it was marketed as a low-priced vehicle.
In early-2009, amid financial problems and restructuring efforts, GM announced it would discontinue the Pontiac brand by the end of 2010 and focus on four core brands in North America: Chevrolet, Buick, Cadillac, and GMC.
By Dean Hanley
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