The 1990 Bowman set contains 528 cards with white borders and a Bowman logo. The set focuses mainly on rookies in place of major leaguers.

The 1990 Bowman set features Hall-of-Famers such as: Ryne Sandberg, Eddie Murray, Ozzie Smith, Tony Gwynn, Wade Boggs, Carlton Fisk, George Brett, Paul Molitor, Robin Yount, Kirby Puckett, Dennis Eckersley and Nolan Ryan. Other 1990 stars include: Larry Walker, Barry Bonds, Curt Schilling, Roger Clemens, Sammy Sosa, Frank Thomas, Mark McGuire, and Juan Gonzalez.