1963 Fleer Baseball Cards
The 1963 Fleer Baseball Card Set consists of 66 standard size cards, each measuring 2½" by 3½". The 1963 Fleer Baseball Cards were limited to just one series, which also included an unnumbered checklist. Cards #1 to #66 where produced during the first print. During the second printing, an unnumbered checklist was substituted for the #46 Joe Adcock card on the print sheet, so both cards are considered short-prints.
The set was an attempt by Fleer to break into the baseball card market and came with a cookie in each pack, instead of bubble gum. Fleer used very little sugar, in order not to violate Topps exclusive right to issue cards with confections. The result was a tasteless cookie. Topps resorted to quick legal action and Fleer pulled the set after the first series.
By Dean Hanley
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