1940 Gum Inc. Superman
The 1940 Gum, Inc Superman Set was the first of many Superman themed card sets to come. The individual cards, as well as the wrappers, cost hundreds of dollars a piece, and a complete set of 72 cards would cost thousands of dollars. The high number series, cards 49-72, cost up to four times as much as the low number cards. The cards are also hard to find in pristine condition, because the cards were heavily handled by children. The card fronts feature color drawings of Superman, while the backs explain the drawings and show an ad for Superman Gum.
By Dean Hanley