The 1964-67 Beehive Group III Hockey Photos are the third release in a series of collectible photos that measured 5 3/8" by 8". These cards contained a black and white image of the player, surrounded by a wood grain border and a nameplate near the bottom of the card showcasing the player's name.
The Beehive Hockey Photos were a great collectible since the promotion with the St. Lawrence Starch Company allowed collectors to pick their card from a list of players, which caused variations of star cards to be added as the company ran out of the most popular players of the day. This also caused star cards to be very prevalent, as given the choice, many young collectors picked the best players.
By Dean Hanley
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