1970s Baseball Cards
The boys who collected baseball cards in the 1950s were now fathers. They no longer had as much time to spend collecting cards, but they did have more money to spend on their favorite hobby. Topps now began marketing their baseball cards to the same crowd that they sold to as boys.
In 1974, Topps began issuing all of the cards in the set at the beginning of the season. Collectors could find any of the 660 baseball cards in a Topps wax pack or purchase them as a complete factory set. The era of the vintage baseball cards – containing the harder-to-find high numbered baseball cards – and the challenge of building complete baseball card sets by hand were now history. For a challenge, collectors would have to build sets from cards that were issued before 1974.
By Dean Hanley