1970s Baseball Cards
By the 1970s, the boys who collected baseball cards in the 1950s, had grown to manhood. They no longer had as much time to spend collecting cards, but they did have more money to spend on their favorite hobby. Topps responded to this changing demographic in the baseball card hobby and began marketing their baseball cards to grown men, as well as their sons.
The 1973 Topps baseball cards were the last to be issued in multiple series and released throughout the season. In 1974, Topps began issuing all of the cards in the set at the beginning of the season. For the first time collectors could find any of the 660 baseball cards in a Topps wax pack or purchase them as a complete factory set. The era of the vintage baseball cards – containing the harder-to-find high numbered baseball cards – and the challenge of building complete baseball card sets by hand were now history.
The game of baseball in the first half of the 1970s was dominated by dynasties. In the NL, the Reds and Pirates each won the World Series twice each. In the AL, either the Orioles or the A's represented their league in the World Series for the first half of the decade -- with the A's winning three straight World Series -- and eventually were replaced by the well-financed Yankees. The baseball cards of players from these five teams, each featuring Hall-of-Fame players, tend to be the ones most sought after by collectors today.