1970's Sports Illustrated (with label)

Sports Illustrated began its history in 1954. Publishing giant Henry R. Luce was determined to create a sporting magazine geared toward wealthy men and their elite sports.

Finally, in the early 1960's, Sports Illustrated found it's current niche of reporting on popular spectator sports including football, baseball, basketball, hockey, boxing, golf, and tennis. With this change in emphasis, the Sports Illustrated covers became increasingly popular with collectors. Today SI is the most displayed and framed cover among sports magazines.

In the 1970's, Sports Illustrated experienced its biggest boom in subscriptions when it ballooned to nearly two millions readers. The 1970's covers are printed in the modern style and are similar to the current issues.

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January 26 1970 - Bob Cousy (Cincinnati Royals) (Has Address Label on Front HALL-OF-FAME)
February 2 1970 - Environment (Has Address Label on Front)
February 9 1970 - Terry Bradshaw Louisiana Tech (Has Address Label on Front HALL-OF-FAME)
February 16 1970 - Tom McMillian (Has Address Label on Front)
March 2 1970 - Eddie Giacomin (New York Rangers) (Has Address Label on Front HALL-OF-FAME)
March 9 1970 - Lew Alcindor (Milwaukee Bucks) (Has Address Label on Front HALL-OF-FAME)
April 20 1970 - Billy Casper (Has Address Label on Front)
May 11 1970 - David Smith (Has Address Label on Front)
June 8 1970 - Al Unser (Has Address Label on Front)
June 29 1970 - Tony Jacklin (Has Address Label on Front)
July 20 1970 - Joe Kapp (Minnesota Vikings) (Has Address Label on Front CFL HALL-OF-FAME)
August 3 1970 - Frank Shorter (Has Address Label on Front)
August 17 1970 - Joe Namath (New York Jets) (Has Address Label on Front HALL-OF-FAME)
October 12 1970 - Alex Karras (Detroit Lions) (Has Address Label on Front HALL-OF-FAME)
November 23 1970 - George Blanda (Oakland Raiders) (Has Address Label on Front HALL-OF-FAME)
March 8 1971 - Jack Nicklaus (Has Address Label on Front)
May 10 1971 - Oscar Robertson (Milwaukee Bucks) (Has Address Label on Front HALL-OF-FAME)
May 31 1971 - Vida Blue (Oakland A's) (Has Address Label on Front MVPw CYAw)
June 7 1971 - Unser & Revson (Has Address Label on Front)
June 14 1971 - Canonero II (Has Address Label on Front)
June 21 1971 - Jerry Grote New York (Has Address Label on Front)
June 28 1971 - Lee Trevino (Has Address Label on Front)
July 12 1971 - Evonne Goolagong (Has Address Label on Front)
July 19 1971 - George Blanda (Oakland Raiders) (Has Address Label on Front HALL-OF-FAME)
July 26 1971 - Muhammad Ali (Has Address Label on Front)
August 9 1971 - Mike Peterson (Has Address Label on Front)
September 6 1971 - Jackie Stewart (Has Address Label on Front)
October 18 1971 - Frank Robinson (Baltimore) (Has Address Label on Front HALL-OF-FAME)
December 13 1971 - Gail Goodrich (LA Lakers) (Has Address Label on Front HALL-OF-FAME)
February 28 1972 - A.J.Foyt (Has Address Label on Front)
March 6 1972 - Bill Walton (UCLA Bruins) (1st Cover) (Has Address Label on Front HALL-OF-FAME)
April 3 1972 - Bill Walton (UCLA Bruins) (Has Address Label on Front HALL-OF-FAME)
April 17 1972 - Jack Nicklaus (Has Address Label on Front)
April 24 1972 - Lew Alcindor (Milwaukee Bucks) (Has Address Label on Front HALL-OF-FAME)
May 22 1972 - Willie Mays New York Mets (Has Address Label on Front HALL-OF-FAME)
June 5 1972 - Mark Donohue (Has Address Label on Front)
June 26 1972 - Jack Nicklaus (Has Address Label on Front)

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