1990's Sports Illustrated (no label)
Sports Illustrated began its history in 1954. Publishing giant Henry R. Luce was determined to create a sporting magazine geared toward wealthy men and their elite sports.
Finally, in the early 1960's, Sports Illustrated found it's current niche of reporting on popular spectator sports including football, baseball, basketball, hockey, boxing, golf, and tennis. With this change in emphasis, the Sports Illustrated covers became increasingly popular with collectors. Today SI is the most displayed and framed cover among sports magazines.