While Kellogg’s increased the number of cards in a set from 57 to 60, they slightly decreased the width, as the 1978 Kellogg’s cards measure 1 15/16” by 3 ¼”. A curved panel above the picture gives the set a unique appearance, and the more narrow shape of the cards lessened the problem of curling, which subsequently resulted in cracking the plastic which gives the card the 3D effect. Three different press runs resulted in numerous variations amongst the set. While the first 2 printings consisted of those cards found in cereal boxes, the 3rd printing was for those who wanted to obtain the set by mail in offer. The Kellogg’s 1979 set was available until April 30th 1980, for the price of 2$ along with 2 boxtops.
By Dean Hanley
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