1937 Wild West Series
The 1937 Wild West Series contains 49 cards, although card #25 is a bonus card, and is not considered part of the standard set. These 2 3/8" by 3 1/8" cards depict various Western scenes on the front with a stripe on the bottom of the card mentioning the "Picture Puzzle Bubble Gum", and were produced by the Goudey Gum Inc. For cards #1-24, this stripe is red, and cards from the remainder of the set have a blue stripe.
The cards in the 1937 Wild West Series Type 1 have a unique design of curved red lines on the back encouraging young collectors to cut along the lines to make the cards into a puzzle, while Type 2 cards were offered without the puzzle backs.
By Dean Hanley
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